Being an article writer is not just about being able to look for information and using that to create original material. Just like speech, writing is also considered as a mode of communication. The way that an article writer presents the information in his writing can say a lot about his opinion on the topic he writes about. The way a writer writes can greatly determine the attitude that he will present to the readers.
When it comes to writing, the attitude of the article writer is determined through the tone that he takes. This is mostly derived from what the author feels about the topic he is writing about. Tone is usually confused with the author’s voice, which deals with the personality that the author shows in his writing style.
Before writing, an author must first establish a certain set of objectives that he would hope to attain by the time that he has created his work. These objectives can vary. However, if an article writer is to establish a specific tone for his work, he must clarify three things:
- Purpose for writing
- The audience
- Intention in writing
The tone that a writer takes greatly depends on the type of article that he is going to write. For instance, if a writer is going to create an expository or an informative article, then the tone must be concise and clear, as well as courteous and confident. The level of writing that the author will use should be a bit sophisticated, but not so much that it may sound too pretentious. The style that the author will use should be matched with the intended audience. Especially in business writing, the author must express the tone of mutual benefit and cooperation all the time.
When it comes to news writing, an article writer must organize his thoughts from the most important to the least. The reader must be presented immediately with the things that he is supposed to know.
On the other hand, creative writing is less direct, and is fluid and subjective. The main focus in creative writing is to communicate and express. Normally, the genre of the text determines its tone. For instance, when a writer writes a thrilling article, the phrasing is often lean and tight. As for romances, the focus is more on expression. Comedies use vibrant words. Skilled writers suggest that if you are confused with the tone that you intend to use in your writing, you should imagine your work as if it’s a film. Try to think of what emotions that movie’s soundtrack would try to emulate.
Tone greatly depends on the use and organization of words, as well as in their figurative use in the form of symbolism, imagery, metaphor, and allusion. However, the process of selecting and sticking to a tone should not be rigid or restraining. Tone and voice are not like mathematics that can be determined through the use of a single formula. Adopting a particular tone for an article greatly depends on many factors aside from what has been mentioned. It can also be compared with the various attitudes associated with man’s behavior.
Both voice and tone go hand in hand when creating a writing style. As a writer, always be conscious of how you present your ideas. Ask yourself first what exactly you want to achieve in your writing before you even begin to write. Imagine how you would want your readers to react or to respond to your writing, and try to think of a way to achieve that reaction you want to elicit from your readers.